Employment History & Skills

Professional Resume

Work History

JillMcConWrites

Owner, Fractional Marketing Leader, Business Communications & Writing Consultant (August 2013 – Present)
  • Marketing executive for various clients providing strategy, operations, and content guidance
  • Writing support for global agencies  and private clients looking to increase their content footprint online and penetrate markets with more impactful materials
  • Editorial and proofreading assistance for agencies, corporations, and entrepreneurs looking for consistent, effective communications
  • Business communications writer specializing in bringing client ideas and creative to life with clarity and focus
  • Experience spanning campaign strategy, content writing, consumer education, and design direction

LinkPoint360 - Red Bank, NJ

Director, Marketing & Client Relations (July 2019 – May 2021)
Manager, Marketing & Customer Success (November 2017 – July 2019)
Marketing Manager (April 2016 – November 2017)
Marketing Specialist (April 2014 – April 2016)
  • Held a number of positions throughout tenure with increased responsibility over creative direction, editorial processes, and overall brand management for pre and post sales initiatives
  • Oversee and manage all Marketing and Client Relations department initiatives and team members
  • Design, write, and edit copy for marketing collateral and product documentation including knowledge base, user guide, email campaigns, presentations, sales assets, blogs, whitepapers, corporate website, and social media
  • Create and maintain a house style guide ensuring all outbound content adheres to established standards
  • Create all system documentation including release notes and instructional videos
  • Develop marketing and product positioning strategies to optimize lead nurture and acquisition

Vantage Production - Red Bank, NJ

Marketing Communications Manager (August 2013 – April 2014)
  • Direct lead/demand generation for all product lines with consideration of market segmentation and addressable market
  • Write, edit, and oversee marketing assets for email, print, web advertising, website, sales collateral, and webinars
  • Manage relationship with PR firms and publications for media placements, press releases, and tradeshows
  • Direct SaaS system documentation team including help tool implementation and release documentation

NexGen RxMarketing - Bensalem, PA

Freelance Copywriter Consultant (August 2013 – July 2014)
  • Edit content outlines for speaker news channels to educate HCPs on developments in use and efficacy of various medications
  • Write video scripts for news channels conveying clinical trial results, advocating therapeutic efficacy, and detailing safety information on behalf of pharmaceutical clients
  • Create email copy to promote produced videos and generate awareness with HCPs
  • Ensure all claims include references and all content adheres to strict brand guidelines and creative briefs

iCIMS - Holmdel, NJ

Documentation, Training, & Communications Writer (August 2011 – May 2013)
Marketing Communications Coordinator (October 2010 – August 2011)
  • Collaborate with sales, subject matter experts, and developers to source requirements and create documentation
  • Develop and maintain release note, knowledge base, and user guide documentation
  • Edit training and technical documentation for style, grammar, and accuracy
  • Write supporting product launch content including technical documentation, training guides, and e-learning video scrip, email campaigns, and social media
  • Write complete RFP responses to support new sales process with over 60 written per year
  • Write content for a variety of target audiences and conduct A/B testing to improve responses and lead generation
  • Create copy for websites, landing pages, blogs, corporate communications, and sales collateral

Vindico Medical Education - Thorofare, NJ

Manager, Marketing Services (March 2007 – October 2010)
  • Oversee marketing plans and execution for over 50 live, print, and online continuing medical education activities yearly
  • Create copy for direct mail, print advertising, email, websites, and presentations for segmented target audiences
  • Proofread all program content and assist with the compilation of educational materials for publication including slide decks, monographs, program books, evaluation forms, premium items, and educational supplements
  • Manage a team of content writers and graphic designers
  • Work directly with publishers and printers throughout preflight, blueline, and publication process

Amerinet – Warrendale, PA

Freelance Writer/Editor (August 2005 – March 2007)
  • Write media announcements and web features for pharmaceutical and corporate communications
  • Edit/proofread clinical news reports, company newsletters, and contract announcements

JPC Foundation - New York City, NY

Director of Communications and Media (August 2005 – March 2007)
  • Write, edit, and distribute marketing materials including brochures, mailings, newsletters, and website
  • Coordinate CE/CNE accredited programs including grant proposals, facility procurement, and agenda content planning

Education

BA in Literature/English, Minor in Writing

Richard Stockton College of New Jersey
  • Concentration in Graduate Studies and Literary Criticism
  • Secretary, English Honor Society, Sigma Tau Delta – Eta Rho Chapter
  • Head Tutor, Writing Skills Lab – Assist instruction and support for students and community members
  • Independent research studies in writing technique, learning disabilities, and impact of world events on literature

Additional Skills

  • CRM: Salesforce, Netsuite
  • Marketing Automation: Pardot, Publicaster (What Counts), MailChimp, Constant Contact, Hubspot
  • Media: Camtasia, Adobe Creative Suite, WordPress, GotoMeeting/Webinar, Canva, Zoom
  • Agile: JIRA, Pivotal Tracker
  • Styles: Chicago, AP, house/custom style guides
  • Apps: Hootsuite, Asana, ClickUp, Microsoft Office Suite, Microsoft Teams, Slack, GSuite, SurveyMonkey
  • Management: Project organization, team oversight
  • Attributes: Goal oriented, deadline driven, high attention to detail, independent and team player
  • Interests: Languages (actively learning Japanese and German), reading (over 70 books per year), and learning (courses via Pluralsight, Salesforce Trailblazer, MasterClass)